How to Tell your CSR Story – And Gain National Media Attention with Cone Communications

• June 12^th 11:00-1:00 pm (Registration 11:00-11:30)
• Webinar viewing + roundtable for B:CIVIC members & on-your-own webinar viewing (When registering please specify which)
• University of the Rockies, 1201 16th St #200, Denver, CO 80202

Cone Communications, a keynote speaker at the 2017 B:CIVIC Summit, is a marketing public relations and marketing agency, also known for their leading CSR research will be hosting a private webinar for B:CIVIC members. Join Aaron Pickering, Senior Vice President and Whitney Dailey, Director from Cone Communications as we dive into the topics of telling your CSR story, and gaining national media attention. Cone Communications will be releasing their 2018 research in May, and providing new insights and valuable research to this conversation.

Topics include:

• Tips and tricks for gaining national media attention
• Best practices and strategies for telling your CSR story
• How to align your CSR story with business strategies

Join B:CIVIC members, for a webinar from Cone Communications (11:30am-12:30pm)at founding member University of the Rockies downtown campus, and afterwards we will reflect on the webinar through an informal roundtable. Lunch will be provided to the viewing event attendees thanks to GroundFloor Media. Learn more about GroundFloor Media below.

Host/Facilitator: University of the Rockies, 1201 16th St #200, Denver, CO 80202

Who Should Attend: 

• Corporate social responsibility and corporate citizenship professionals
• Professionals involved in marketing, PR, communications, etc.
• Any member company employee interested in learning more about brand management, telling your story and gaining media attention

Aaron Pickering, Senior Vice President

Strategic communications, meet corporate responsibility. Aaron knows what it takes for brands to effectively communicate with diverse stakeholders, articulate their vision, and build brand awareness. His approach? Telling compelling stories, cultivating media relationships and engaging stakeholders to launch strategic public relations campaigns that change minds and drive results. At Cone, Aaron brings more than a decade of experience working with Fortune500 companies and nonprofit organizations to spur positive change on critical issues such as legal aid, access to healthcare, human rights and environmental sustainability.

Aaron’s communications expertise and passion for corporate responsibility were cultivated over a number of years spent in Washington, DC, from lobbying on Capitol Hill to positioning executives as thought leaders. He has worked for the Fair Labor Association, which advises companies across sectors on how to improve labor conditions in their supply chains; and for Ceres, which works with global investors and companies to advance sustainable business practices.

Aaron holds a Master’s Degree in Strategic Public Relations from The George Washington University’s Graduate School of Political Management, where he now serves as an Adjunct Associate Professor specializing in crisis and issues management, media relations, and corporate sustainability communications.

Whitney Dailey, Vice President, Marketing/CSR Research & Insights

With a strong background in CSR, sustainability and social impact issues and deep understanding of Cone’s mission and culture, Whitney Dailey, VP, Marketing, positions Cone for growth while furthering its three-decade legacy as a pioneer in corporate social responsibility (CSR) communications.

For nearly seven years, Whitney has led the development and distribution of Cone’s industry-leading and award-winning research studies, such as the 2017 Cone Communications CSR Study and 2016 Cone Communications Millennial Employee Engagement Study. Through the creation of three global studies surveying 10,000 individuals in 10 countries globally,

Whitney has a deep understanding of the cultural and geographic nuances of consumer demands for CSR across the world. Whitney has her finger on the pulse of all that’s trending within the world of CSR and can provide a virtual lineup of the best and most innovative CSR campaigns in the marketplace. The output of this is original and thought provoking POVs in industry publications and content for Cone’s weekly “Prove Your Purpose” newsletter and blog as well as a number of industry speaking engagements.

Whitney holds an MBA in environmental management and entrepreneurship from the University of Massachusetts, Boston and a BA in business administration from the George Washington University. She also earned an MBA Certificate in clean energy and sustainability from the University of Massachusetts, Boston. She is a guest lecturer at Harvard University, Boston College, Boston University and Simmons College. Whitney was named a Top 100 Giving Influencer on Twitter by Give Local America in 2015 and her tweets can be found at @WhitneyDailey or as one of the voices behind @Cone.

Please register here.*

*Please specify if you’d like to attend the webinar viewing event or view on your own. 

About GroundFloor Media & CenterTable
GroundFloor Media (GFM) is an award-winning communications firm, focused on public relations, cause-marketing/CSR programs and crisis & issues management. Its sister agency, CenterTable, helps clients create direct and measurable connections with their target audiences through social media, digital advertising, website design and development, SEO, video production, creative campaigns and content development. For more information about GFM and CenterTable, visit groundfloormedia.comor www.MeetAtCT.com and get to know the agencies via their blog, Facebook, Twitter or Instagram.